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You are here: Home / News / FirstPort / Peverel rebrand: something to be flogged off?

Peverel rebrand: something to be flogged off?

September 9, 2014 //  by Sebastian O'Kelly

PeverelschematicThe new company structure after the Peverel rebrand strongly suggests something is going to be sold.

A useful schematic of the existing and future company structures is given here and above:

FirstPortwebsiteThis shows that FirstPort takes over all the labour-intensive, troublesome and low-profit property management functions – including, it appears, Kingsborough. On the other hand,  Cirrus, Careline UK and Appello stand outside the group and report directly to Peverel’s overall holding company  Knight Square.

This is likely to be in order to sell off one or all of Cirrus, Careline UK or Appello … or, conversely, to keep them and get shot of FirstPort.

There seems little other reason to make such a clear distinction between FirstPort property management and the old Peverel building technologies group.

The other curiosity is: why is the Peverel rebrand being done in such a shambolic fashion?

FirstPort has an absolutely minimal website, here, adorned with a yellow kettle. It is hardly indicating the largest property management company in the country. Another one exists for Knight Square, here.

The new companies were registered at the end of July – with only nominee directors –  so why isn’t everything in place before announcing the change?

One wonders whether staff are informed of the Peverel rebrand and know that they now work for different companies.

There was one good joke to be found on the new websites here

Has this rebrand been paid for from development service charges?

No, the rebrand will be paid for by the Group.

Yes, but the revenues for the entire group come from … the service charges. No leaseholders, no revenues, no group.

It appears things are happening very fast at Peverel. Sorry … make that FirstPort.

Related posts:

Cooee! Peverel becomes FirstPort and heading for ARMA-Q … But will it be welcome? Janet Entwistle stands down at Peverel … Any port in a storm as Peverel desperately rebrands to … FirstPort Default ThumbnailPeverel: a lot of resigning If Peverel Retirement is admitted to ARMA-Q, what message does that send thousands of cheated pensioners?

Category: FirstPort, NewsTag: Appello, Careline UK, Cirrus, FirstPort, Knight Square, Peverel

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Previous Post: « Any port in a storm as Peverel desperately rebrands to … FirstPort
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Reader Interactions

Comments

  1. Michael Epstein

    September 12, 2014 at 3:05 pm

    If parts of Peverel (First Port) are sold off, would the new owners be legally liable for any past issues , or would it be the case that any legal liability for past issues could be ended by a voluntary liquidation?

  2. Jim Gardner

    September 15, 2014 at 11:35 am

    I have been in dispute with Peverel since February and have won a Small Claims Court award through non attendance but am still awaiting payment. Does this brand change mean Peverel (FirstPort) can get away with not paying me out?

    • admin

      September 15, 2014 at 11:59 am

      Peverel should pay up. But keep us posted.

    • charles willis

      September 15, 2014 at 12:58 pm

      Jim do you mean that Peverel failed to attend the court?

      Can you explain your dispute?

      • Jim Gardner

        September 16, 2014 at 1:52 pm

        Debris from the apartment block fell on my car whilst in the car park overnight during the storms in February 2014. The building is 4 years old. My car was repaired by my car insurance as a fault claim. I am trying to claim back my excess and hire car insurance excess.
        Peverel,’s insurers say it is the builders problem, the builders say it is Peverel’s Insurers problem.
        In the meantime Peverel have ignored all requests by myself and my house manager to arbitrate, their silence is deafening, their arrogance is frustrating, their ineptitude is unbelievable and it includes ignoring 2 registered letters with photos.
        I took them to the SCC and they have ignored them as well so I am now waiting for the court to send me the guff on how I can recover my money as they have been found guilty through non-communication.
        I pay Peverel to manage me in this building so they are the ones who should be finding out who is to blame, if anyone is, and refunding me my losses.
        If Peverel can ignore the court, who are we?

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