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You are here: Home / Latest News / Keep raising leasehold with Advertising Standards Authority

Keep raising leasehold with Advertising Standards Authority

August 8, 2018 By admin

This is quite an interesting ruling by the Advertising Standards Authority (for which, thanks to Michael Holland):

In 2014, the Advertising Standards Authority received a complaint about an ad for a property which stated “Tenure: Leasehold”. The complainant challenged whether the ad was misleading because it did not make clear the length of the remaining lease. In its response, the advertiser said they believed that the ad complied with the requirements set out by their industry body, and that the length of lease would be made available to any customer who enquired about the property. They also considered that the length of the remaining lease was unlikely to be of concern to a potential buyer.

The Advertising Standards Authority noted that the number of years left on a lease could affect one’s chances of obtaining a mortgage, could impact any potential resale of a property and that majority of lenders were likely to refuse a mortgage if the lease had between 50 and 75 years remaining. A small number of lenders might refuse mortgages if the lease had fewer than 95 years remaining. In this case, the Advertising Standards Authority did not uphold the complaint because the number of years remaining, 101, was considered to be sufficient (Chesterton Global Ltd, 26 November 2014).

Getting an Advertising Standards Authority ruling against aspects of leasehold property marketing would be very useful ie that it is not homeownership but a tenancy.

Developers talk incessantly about “homeownership”, “your home”, “your property” when flogging these tenancies – and then tell you that you are a tenant when demanding ground rents, when you want to build a conservatory or keep a cat in a flat. Then you are just a leaseholder who has to pay up.

And, of course, estate agents invariably fail to give the years remaining on a lease.

Related posts:

Advertising Standards Authority again rejects complaint that McCarthy and Stone is passing off leasehold tenancies as ‘property ownership’ Complain to Advertising Standards Authority over ‘virtual freehold’ and ‘home ownership’ when the offer is leasehold tenancy LEASE chair Roger Southam launched complaint to Parliamentary Standards Commissioner against Sir Peter Bottomley and Jim Fitzpatrick (and LKP, naturally enough) Competition and Markets Authority issues update on leasehold study Jeffrey Fairburn, Persimmon CEO, drops ‘virtual freehold’ when selling leasehold

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Comments

  1. Stephen says

    August 8, 2018 at 11:23 am

    When you look at adverts where loans are mentioned or a mortgage or an investment product a very large screed of small print has to be added to the advert – in radio adverts this small print has to be read out and at great speed .

    Whilst it is very important so that the real message is got across perhaps the word leasehold in adverts should be pre fixed with words such as “very long” “medium term” and “short” where such words are industry defined terms so sub 80 years is “short leasehold “

    If the ground rent is greater than 0.1% then this would need to be disclosed

    If you disclose too much nobody listens and then abuse can still breed

  2. Simon says

    August 8, 2018 at 2:09 pm

    Properties for sale are required to show how energy efficient they are. Remaining lease length, current annual service charge, and annual ground rent should be shown also, without the need to do further digging with the estate agent. I don’t think that information is too much for most, Stephen.

    • stephen says

      August 8, 2018 at 2:25 pm

      I totally agree with you. The info needs to be got across in a few words and figures otherwise people just switch off

  3. Michael Epstein says

    August 8, 2018 at 3:02 pm

    Funnily enough if you have ever listened to advertising on the radio for cars that are available on a PCP/leasehold basis, it is made very clear that “you will not actually own the car”
    If it can be done for a Fiesta it can be done for a property!

  4. Louie says

    August 8, 2018 at 4:56 pm

    So we should provide advice at point of sale if the ground rent is more than 0.1% of the capital value of the property in question?

    What happens if ithe ground rent doubles every 20, 15, 10 or even 5 years? Should we make that clear?

    Or what happens if the ground rent increase is linked to the increase of the capital value the property or even the capital value of the estate? Should that be made clear?

    If ithe ground rent is linked to RPI should we explain what RPI is? How unsuitable it is? It’s flawed history?

    Then there is the future cost of the lease extension or freehold purchase.

    Should we spell out the probable cost of this? Shall we explain the likely cost based on a 7% cap rate but explain that there is no guarantee they will actually get 7%?

    Shall we explain at point of sale that freeholders are currently spending hundreds of thousands of pounds to argue a 3% cap rate in Tribunal and the cataclysmic effect this will have on the cost of the lease extension?

    Freeholders would love us to agree a simple explanation at point of sale as if this will make this complex quagmire fairer. It won’t make it fairer it is far too complex. It would just give the illusion that we have done something to end ground rent absuses.

    Cap ground rents. Outlaw aggressive ground accelerators. Make the calculation for a lease extension or freehold purchase 10x the ground rent. Consign the medieval feudal leasehold system to the history books.

    That would make it much fairer. Easy peasy! : )

    • Stephen says

      August 8, 2018 at 5:44 pm

      If the Net Present value of the rent was shown using prescribed discount rates and prescribed assumptions on inflation then the purchaser would be made aware of the liability

      The capitalisation rate needs to be based on a simple formula based on gilts yields with a premium to reflect the collection costs and risks of ownership . When interest rates were a great deal higher on the later part of the twentieth centenary rates of 10% would be appropriate for small rents . Because of the huge reduction in interest rates and the size of modern ground rents then at the moment capitalisation rates of 4% to 6% may be applicable and less if the rent isn’t protected from inflation

      10yp of ground rent for enfranchisement does not take into account the underlying value of the property which will be taken away from the holder of the reversion . This as noted in the White Paper will cause enormous difficulties in trying to reconcile this with the objective of preserving the human rights of all parties

      The formula for valuing freeholds fir endranchisment purposes Andrew for lease extensions has been around for some 25 years and people have purchased leasehold when that formala has been in place . If there is a fundamental change in the valuation to say 10yp then it favours one group and he expense of the other . So a purchaser of a flat in Belgravia with say 13 years left on the lease purchased say 2 years ago would receive a huge benefit as the premium for a lease extension at 10yp may only cost a few hundred pounds . He gains at the expense of the previous lessee who factored in the sizeable cost of a lease extension when selling the flat. No commentators supporting Justin Madders 10yp fits all has commented on this

      For the vast majority of lessees meaningful savings could be made if the process could be dealt with by prescribed clauses so the legal costs of a statutory lease extension which can cost some £4K to £5k in fees could be reduced to a few hundred pounds

      The formula for a lease extension where the term is 60 years plus and Is in properties with a council tax banding upto say band E is not very demanding yet a lessee ISVs faced with statutory costs of nearly £5k

      • Louie says

        August 9, 2018 at 8:19 am

        What rot!

        A 4% cap rate seems fair to you does it? That’s because you own freeholds Stephen and you will get rich from it. Not so fair though if you bought a house for 225k and the ground rent doubles though. It would cost you the best part of 110k to buy the freehold!

        Your ideas amount to ‘let’s prescribe all these various things in favour of the freeholders so we can continue to make a fortune from the blood of the leaseholders like parasites and the little old leaseholders can save a bit on legal fees’.

        It must be scary for you knowing that as we speak the Law Commission are devising ways to alter the ridiculous valuation principles to actually make it fairer for leaseholders as you and your ilk have money invested in it. You cling to the comment made by the LC about ‘the human rights of all parties’ like a life raft.

        Remember though after they talk about human rights in their proposal they then went on to propose three options. Prescribing cap and deferment rates, introducing 10x ground rents or moving to term and reversion only. None of these even slightly take into account the freeholder’s human rights.

        There are numerous examples in history of the Gov altering contract law if it is in the ‘public’s interest’. The vile abuses of leaseholders by amoral freeholders over the centuries could not fit this category more.

        The end is nigh! Finally we can consign this leasehold system designed by freeholders, made law by freeholders and perpetuate by freeholders to the history books, like the rest of the world has.

        • stephen says

          August 9, 2018 at 2:54 pm

          Louis

          A 4% cap rate seems reasonable when discounting a large rent. The risk free rate has collapsed since Sportelli and needs to be reviewed. The Ogden rate used in personal injury claims settlement fell from 2.5% (set around the time of Sportelli) down to a negative of 0.75% about one and half years ago. So if the risk free rate is minus 0.75% and the long term inflation rate is 2% and the other risks appropriate to holding a ground rent is a further 2.75% you get 4%.

          The collapse in interest rates has indeed lifted the value of ground rents but equally has helped home owners increase their equity

          If a lessee enters into a lease/contract with the help of legal advisers and valuers over a period of a couple of months then ordinarily those terms should be binding and not cancelled to the detriment of the receiver of those terms unless full compensation is given. Particularly in cases where the rent is made patently clear along with the formula that increases the rent

          You seek to justify your stance that full compensation should not be given by citing examples where there has been abuse by others on other property.

      • Simon says

        August 9, 2018 at 10:43 am

        Stephen, many freeholders including ours made a healthy profit when the flats were built / converted. They do nothing for the ground rent, which is merely a legacy feudal agreement which shows they are the freeholder and we are leaseholders. Contract law has the principle of consideration, in other words you do something for your money. They make a healthy profit also on the service charge. Why should they be able to keep going back to the well to get more money through ground rents and lease extensions ?
        Freeholds should never have been classed as an asset that could be sold on to ground rent speculators, because the freeholders in nearly all cases do nothing for the money. It cannot be compared to investing in shares for example, where the money invested is used to help grow a business, or is at risk in the event of failure.

        • stephen says

          August 9, 2018 at 2:36 pm

          I agree; the ground rent is for no service – it is of course a burden on the property and needs to be valued prior to an offer being made.

          This is why I suggest that the value of that burden is clearly stated when the lease is granted using a discount rate prescribed by the Government

          • Simon says

            August 9, 2018 at 3:53 pm

            Best then to get rid of leasehold and ground rents altogether, because the freeholder does nothing for their ground rent. The freeholder / developer can make sure they get adequate compensation when the flats are first sold. If investors have bought a freehold in the hope of getting an income from it, and the value of the freehold falls because circumstances change that is their look out. The same happens with other investments like shares or property. Freeholders like ours who profited well when the flats were first developed and sold deserve no further compensation.

  5. stephen says

    August 9, 2018 at 4:11 pm

    The ground rent terms are part of the overall consideration paid for the property and therefore in an advanced economy such as ours if terms are agreed properly then they should be adhered to

    An employee works for his employer in return for a pension. The cost of providing the pension is part of the employment contract. Once the employee retires we would all be aghast if the employer was to then turn round and cancel the pension stating that they are doing so as they are getting nothing for it

    • Simon says

      August 9, 2018 at 5:14 pm

      The ground rent loss could be compensated for by a larger initial purchase price on sale of the property.
      The employee could be paid more whilst at work to save into his own private pension, which many do (with the aid of tax relief).
      The employee gets his work pension as part of the consideration for the work he does. You have said earlier that a freeholder does nothing for the ground rent. What is he offering to the leaseholder for the ground rent ? Nothing at all. You are now saying that he should be paid a purchase price, and on going consideration ie ground rent each year for the property. The purchaser then has to check if the ground rent terms are fair and reasonable.
      Somehow every other advanced economy gets by ok without using the leasehold and ground rents model. It is time for England and Wales to phase out leasehold.
      If investors decide to invest in freeholds for the ground rents, then they need to know the value may fall if conditions change.

      • Stephen says

        August 10, 2018 at 10:40 am

        The point I am making is this. At the point of sale the freeholder is offering the flat and seeks a premium of £x and in addition seeks a regular payment of £y per annum which will be a pure profit stream to the freeholder.

        This should be clearly disclosed at the point of sale along with the value/long term cost of that rental payment. If the lessee has professional advisors acting in his/her interest then I fail to see why, later on, a lessee can claim that the rent is unfair and should be removed on payment of a capital sum using uncommercial rates of return ie 10% as suggested by Justin Madders

        The justification put forward by many is that such a high discount rates are justified in the light of bad behaviour by some rouge landlords operating elsewhere

        • Simon says

          August 10, 2018 at 2:19 pm

          The freeholder has done nothing for his ground rents in many cases anyway so what is he losing ? Just charge a reasonable price on initial purchase, why does the freeholder need an undeserved income stream later ?

  6. I liddle says

    August 10, 2018 at 1:53 pm

    Is a rouge landlord someone who is red in the face with embarrassment, they should be. I am no expert , but if someone had told me when I bought my flat that in 19 years time I would have to extend the lease , I would have avoided it like the plague. The solicitor never explained the implications of such an arrangement. My flat has cost me more in real terms than the cost of a freehold house. Another thing, why do you need a mortgage to buy a lease. One definition of a mortgage is “ A loan of money which you get from a bank or building society in order to buy a house “ . Why not just get a bog standard bank loan, after all I only own the right to live in my home for the period of the lease I apparently don’t own the actual bricks and mortar. Just to be clear I don’t live in Belgravia, but I wouldn’t mind if I could afford to.

    • Simon says

      August 10, 2018 at 2:40 pm

      Hopefully the cost of a lease extension or buying the freehold will be very much cheaper in a few years time, along with an easier Right to Manage process. I went to see a solicitor who was not acting for me before I bought my flat. He wrongly suggested to me that Right to Manage meant we would have to do everything ourselves, rather than sub contract the servicing to a new management company. The complexities and cost of the leasehold system discourage Right to Manage, and buying the freehold as a group, especially when a large minority of leaseholders in a building take little interest in it. Having looked at the wrinkles surrounding leasehold in the last 2 years and knowing what I know now, I would not have bought my flat. I am not the only one.

  7. David McArthur says

    August 10, 2018 at 7:39 pm

    “Present-day “onerous ground rents” are, more likely than not, the resultant of unconscionable conduct carried out by one sector of society who have superior information flow (developers, freeholders’ funds, financiers, solicitors) at the expense of an unsuspecting and more naive part of society (consumer homebuyers).”

    He adds that leasehold title property ownership is possesses “structural disadvantages to the consumer homeowner that can be avoided by legislative reform”.

    He urges that leasehold houses be transferred to freehold immediately, and that leasehold flats become commonhold.

    “Titles to people’s home is demonstrative of their ownership to their home that is to serve as a physical shelter and emotional safe haven for the family. Shelter and security is a fundamental need”

    Might I say to you gently, Stephen, go away.

    • John says

      August 16, 2018 at 9:35 pm

      Based on a sample of one, onerous ground rents are always a result of leaseholders doing an informal lease extension to sell their lease on the not unreasonable assumption that the buyer’s solicitor will not effectively communicate the implications to the purchaser.
      In most cases the value of the lease will have ‘doubled’ in ten years and the existing leaseholder will have further profited from a generous ‘income stream’ from the excess of rent charged to their tenant over their mortgage payments.
      The existing leaseholder is out to ‘maximise’ the profit on their investment by any allowable means.
      As somebody said, “we’re all in this together”, except for those who rent.

      • Simon says

        August 17, 2018 at 11:55 am

        John, do you mean the freeholdor getting a generous income stream from ground rents ? In my case we have a freeholder for the building who does the management so gets income from the servicing and ground rents. As a leaseholder I sub let my flat, so my tenant is affected by high service charges as well if I am to make any return. The service charges have increased well beyond normal inflation over the last 20 years.

        • Simon says

          August 17, 2018 at 12:06 pm

          I will add that the value of leasehold flats in my area of Yorkshire have declined substantially in recent years, mainly as a result of the difficulties with the leasehold system. I bought my flat 3 years ago due to circumstances then, and not knowing all the issues with leasehold. You may be speaking as a tenant in a leasehold flat. The problem I have as a landlord is absorbing the excessive costs charged by the freeholder and being fair to my tenant. I will have to pay for a lease extension in a few years, under the present system, it will cost at least £4000, leave it 15 years it would cost a lot more. London may be a different market to the rest of the UK, where you pay silly money for a garage.

          • John says

            August 17, 2018 at 1:36 pm

            No Simon, I meant what I wrote. I have given details of my situation in earlier posts unlike many contributors. I own the freehold of my very modest home, but am interested in the subject because a friend bought a leasehold property apparently like you did. In my view both of you want, to quote your words, an income stream from doing very little, so that you differ from the castigated freeholders and developers only in degree . The developers do have the redeeming grace of actually providing the roof over our heads. Tent or pavement anyone?

  8. David McArthur says

    August 10, 2018 at 7:46 pm

    oops, the quotes are from Crispin Blunt, CONSERVATIVE MP for Reigate.

    Stephen, we all have brain cells, the measure of a man is how he uses his brain cells.

    • stephen says

      August 10, 2018 at 8:18 pm

      You have decided to use your brain cells by being rude – I assume you have nothing worthwhile to offer to the debate.

  9. Simon says

    August 17, 2018 at 4:41 pm

    Reply to John’s last post 17 August. I get about 4% after costs on my leasehold investment. I do not have a mortgage on the property. The flat has declined in value, and I have to make sure it is safe and in good condition for my tenant. I would like to sell my flat but do not wish to do so in a strongly declining market. A better system, getting rid of leasehold for flats would benefit everyone, especially the leaseholders and their tenants if they sub let. I would get a better return on stocks and shares. Not all landlords are the same, and making a big income. I am a reluctant landlord because of circumstance, and if I sold now, it would probably be at a big loss to another landlord rather than someone who wants to live there as the leaseholder. It is not the case that all landlords are making a nice profit and tenants are being exploited, there are good and bad landlords and tenants. My tenants are very happy with the property.

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Where does one start with Housing minister Heather Wheeler’s evidence to the Communities Select Committee? LKP described Mrs Wheeler’s evidence on BBC Radio 4’s You and Yours programme as “ill-informed”.  Of the ten or so MPs in the room, it was apparent that the housing minister knew the least about leasehold. At 13.30 below: You […]

Lawyers to Communities Select Committee: Stop ‘sticking plaster reforms’. End ‘draconian’ forfeiture. £10 ground rents a ‘mistake’. Make legal costs fair to leaseholders. Commonhold failed because developers make money out of leasehold …

The evidence provided to the Communities Select Committee by lawyers – and the Law Commissioner Professor Nicholas Hopkins – add up to devastating criticisms of the leasehold system. Three lawyers who have made their careers in the sector barely had a good word to say about leasehold law, when they came before the Select Committee […]

Still hope for zero ground rents, says Brokenshire. Please end them for retirement too, says LKP

On January 29 Communities Secretary James Brokenshire met leaseholder groups to gauge opinions on the government’s reform of ground rents. Mr Brokenshire emphasised to the meeting that he had not moved from setting ground rents as low as zero, as pledged by his predecessor Sajid Javid. He also indicated that he did understand – as […]

LKP welcomes Law Commission work on right to manage

Press Release Embargoed: 00.01 January 28 2019 LKP warmly applauds the Law Commission’s proposals to reform right to manage, published today (press release below). Sebastian O’Kelly, director of the Leasehold Knowledge Partnership said: “For years commercialisers in the leasehold sector have run rings around this legislation, either thwarting leaseholders efforts to gain control of the […]

New LEASE chair declines to endorse peppercorn ground rents on BBC

And there will be no leaseholders on the board of LEASE The new chair of the controversial quango the Leasehold Advisory Service declined an invitation to endorse no-monetary value ground rents on BBC R4’s You and Yours today. Instead, Wanda Goldwag said only that contracts should be “fair”. Former Communities Secretary Sajid Javid undertook to […]

Law Commission seminars on commonhold and RTM launched

The Law Commission has just opened applications to attend a series of seminars for both leaseholders and those working in the sector to hear about their consultations on Commonhold and the Right to Manage. The seminars for the leaseholder events are 12th Feb in London, 16th Feb in Brighton, 18th Feb in Cardiff and 19th […]

UK Finance mortgage lenders doled out cash on dodgy leases, but don’t know how many now can’t sell

By Sebastian O’Kelly UK Finance, told MPs that the leasehold sector “works fairly well”, while drawing a veil on the doling out of loans to dodgy, doubling ground rent properties. Matthew Jupp, of UK Finance, formerly the Council of Mortgage Lenders, was speaking to the Communities Select Committee on January 14. But he could not […]

Theresa May also thinks that ‘building owners’ – freeholders – will pay for Grenfell cladding

<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span>&amp;amp;amp;amp;lt;span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”&amp;amp;amp;amp;gt;&amp;amp;amp;amp;lt;/span&amp;amp;amp;amp;gt; After Sajid Javid, James Brokenshire and Kit Malthouse … now the prime minister this afternoon insists that “building owners” will pay for Grenfell cladding removal. The Tchenguiz group at Northpoint in Bromley has already […]

‘Fleecehold’ estate management contracts are the latest fiddle from taxpayer-subsidised house builders

Inflated “fleecehold” private estate management contracts came under scrutiny yesterday in the Commons yesterday, as exasperated MPs yet again waded-in to our tax-payer subsidised house builders. The debate was called by Helen Goodman, Labour MP for Bishop Aukland, (above) who described the proliferation of private estate income streams as “a scandal. There has clearly been mis-selling.” […]

Furious attack on government Grenfell cladding inaction in Commons

The government was under attack in the Commons today over its inactivity over Grenfell cladding in private blocks of flats. John Healey, Labour shadow housing secretary, made a powerful attack on Housing minister Kit Malthouse, asking “if the government cannot deal with this, what is it in office for?” Mr Malthouse said, “as a result […]

Grenfell cladding leaseholders despair of government doing anything ..

“For residents in private sector buildings identified as having this accelerant-type cladding we were often hopeful and encouraged by Government assurances from James Brokenshire and Kit Malthouse, that the cost will be met, not by leaseholders, but by the freeholder or developers.  In a statement regarding this issue, Brokenshire threatened that if they did not […]

LKP persuades government to allow commonhold tenure on Help To Buy

The government has back-tracked on the bar on Help To Buy for commonhold properties and will now allow purchases of this form of tenure, which prevails in the world outside England and Wales. For God’s sake! Now it emerges £8.3 billion Help To Buy scheme – that turned house builder executives into multi-millionaires – is […]

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